Wednesday 21 May 2008
Facebook stays on top in UK with 14.35m users
I am surprised that so many people are still using myspace and bebo though, but am excited to see the developments of social networking platforms that will update all the social network profile at once.
Sarah
Worth a read!
When asked to predict the No. 1 business model in five years, 62% bet on advertising-supported models.
http://www.hollywoodreporter.com/hr/content_displa/news/e3i06a73bb9ccfd10cfdaeb508884094ac7
Story Bids - this almost deserves it whole own blog!
http://www.storybids.com/
You can put your content on line and see of anyone wants to pay for product placement - highest bidder wins! We may just have a look at this for FootballFanCast.com!
Wednesday 14 May 2008
Bloggers unconcerned by legal pitfalls on-line!
DLP Piper are a digital media law specialist company.
DLP Piper offers some useful legal pitfalls relating to user generated content:
- Defamation: This country has tough libel laws and from the earliest Web 1.0 bulletin boards posters have got into difficulty with defamatory comments -- as have the online services that carry them.
- Offensive messages: There are a range of laws from the Protection from Harassment Act to specific restrictions in the Telecommunications Act that can be invoked.
- Incitement: There have been high profile cases relating to terrorism but any encouragement of others to commit unlawful acts can result in prosecution.
- Intellectual property: There is a copy and paste culture online, but using other people's material (whether it's an article, photograph, logo or even another blog posting) can cause problems.
- Linking: Bloggers need to think about what is on their own site, but also keep an eye on the links they provide to other pages (eg to offensive or illegal material).
- Reporting: The law of contempt and other statutory reporting restrictions carry strict penalties if breached.
- Corporate blogging: The legal pitfalls can be even more pronounced in the case of corporate blogs where additional commercial concerns will apply.
Friday 25 April 2008
FootballFanCast.com launches new Desktop application
The application is a direct-to-desktop rich media channel. Zebtab ensures that football fans now get all the latest real fan news, views, podcasts and opinions direct to their desktop.
To find out more and download it yourself click here
Described as the ‘turbo- charged widget’ in winning the 2007 Real Business Digital Elite Award, Zebtab is the fast growing desktop content channel that enables media owners to deliver their rich media direct to the desktop of their users, driving awareness, consumption, traffic and ad revenue. Launched late 2006, Zebtab already has over 30 content deals in place, including the likes of Manchester United, Setanta Sports, Maxim and firebox.com
Good news for Podcasters!
Was really pleased to receive this piece of research yesterday. It maybe a small step, but it is still one step closer for podcasters! 68% unaided awareness for ads within a podcast is a great claim!
Exert from article below and link to full article.
New data from Podtrac and TNS should help.
The companies studied podcast advertising from February 2006 to March 2008 across multiple product categories and ad types. Unaided awareness for podcast ads was 68%, compared with 21% for streaming video and 10% for television.
“The data suggest audiences are paying close attention to show content and the embedded ads within them which greatly increased ad effectiveness in the studies,” said Doug Keith, president of Future Research Consulting. “The high unaided ad recall figures are no doubt the results of a less cluttered environment.”
“The studies showed a 73% increase in likelihood to use or buy an advertised product," said Velvet Beard, vice president at Podtrac. "The studies showed that 69% of audience members have a more favorable view of in-show advertisers."
“Podcasting is, by its nature, a niche medium, and this is not likely to change," said Paul Verna, senior analyst at eMarketer. "But podcasting delivers a level of end-user engagement that is rare in today’s multi-format world.”
Sarah