Tool Kit for Monitoring Social Network Conversations

There are a plethora of tools out there today for measuring and monitoring the converstaions that are being had online about your brand/company. Companies and agencies are using a mixture of paid for and free services.

Here's a few to get you started. I'll come back and add some more as I find them. And as and when I trial each one, I'll make further recommendations on their use and practicality. I personally use Netvibes to organise all my freelance consultancy clients, as I can set up individual searches and pages for each one.

Paid-for & free social monitoring tools:

Free

1. Google Blog Search - very easy to set up and use, also great to see what competitors are up to. Search using key words.
2. Icerocket
3. Twitter Search - very useful and one I recommend, can set up an RSS feed and add it to your google page of netvibes.
4. Yahoo Pipes
5. BlogPulse
6. BoardReader/Tracker

Paid for

1. Radian6
2. Market Sentinel LiveBuzz
3. Dow Jones Insight
4. Precise Media

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Also worth checking out our Forumla 1 FanCast Reporter here