FootballFanCast.com launches new Desktop application

FootballFanCast.com has today unveiled its newly launched Desktop application in partnership with Zebtab. We're always looking for new ways to get our content in front of our users and Zebtab is a great, and simple, way to do just that!

The application is a direct-to-desktop rich media channel. Zebtab ensures that football fans now get all the latest real fan news, views, podcasts and opinions direct to their desktop.

To find out more and download it yourself click here

About Zebtab

Described as the ‘turbo- charged widget’ in winning the 2007 Real Business Digital Elite Award, Zebtab is the fast growing desktop content channel that enables media owners to deliver their rich media direct to the desktop of their users, driving awareness, consumption, traffic and ad revenue. Launched late 2006, Zebtab already has over 30 content deals in place, including the likes of Manchester United, Setanta Sports, Maxim and firebox.com

Good news for Podcasters!

Was really pleased to receive this piece of research yesterday. It maybe a small step, but it is still one step closer for podcasters! 68% unaided awareness for ads within a podcast is a great claim!

This quote is spot on... "podcasting delivers a level of end-user engagement that is rare in today’s multi-format world.”

Exert from article below and link to full article.

New data from Podtrac and TNS should help.

The companies studied podcast advertising from February 2006 to March 2008 across multiple product categories and ad types. Unaided awareness for podcast ads was 68%, compared with 21% for streaming video and 10% for television.

“The data suggest audiences are paying close attention to show content and the embedded ads within them which greatly increased ad effectiveness in the studies,” said Doug Keith, president of Future Research Consulting. “The high unaided ad recall figures are no doubt the results of a less cluttered environment.”

“The studies showed a 73% increase in likelihood to use or buy an advertised product," said Velvet Beard, vice president at Podtrac. "The studies showed that 69% of audience members have a more favorable view of in-show advertisers."

“Podcasting is, by its nature, a niche medium, and this is not likely to change," said Paul Verna, senior analyst at eMarketer. "But podcasting delivers a level of end-user engagement that is rare in today’s multi-format world.”

Sarah