Saturday 16 May 2009

Tool Kit for Monitoring Social Network Conversations

There are a plethora of tools out there today for measuring and monitoring the converstaions that are being had online about your brand/company. Companies and agencies are using a mixture of paid for and free services.

Here's a few to get you started. I'll come back and add some more as I find them. And as and when I trial each one, I'll make further recommendations on their use and practicality. I personally use Netvibes to organise all my freelance consultancy clients, as I can set up individual searches and pages for each one.

Paid-for & free social monitoring tools:

Free
  1. Google Blog Search - very easy to set up and use, also great to see what competitors are up to. Search using key words.
  2. Icerocket
  3. Twitter Search - very useful and one I recommend, can set up an RSS feed and add it to your google page of netvibes.
  4. Yahoo Pipes
  5. BlogPulse
  6. BoardReader/Tracker

Paid for
  1. Radian6
  2. Market Sentinel LiveBuzz
  3. Dow Jones Insight
  4. Precise Media
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1 comment:

Amber said...

Good afternoon!

Thanks for including us on your list. Would love your feedback when you've had a chance to take a test drive.

And I love the Netvibes approach to using the free tools; makes everything so much easier to manage.

Cheers,
Amber Naslund
Director of Community, Radian6
@ambercadabra

18 May 2009 at 18:45

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